This supplemental notice forms part of, supplements, and amends (as applicable), our Privacy Notice.
We will strive to update this list if or when we work with new partners which offer you a choice about the collection of your information, but as partners change and new technologies become available, this list is likely to change over time and may not always reflect our current partners.
Please consult the published privacy policies of the third-party tracking technologies for additional information on their privacy practices.
Third Party Tracking Technologies:
Public-facing website
Adobe / AddThis
Carrot’s application to power personalization, audience insight and activation among Carrot website visitors.
Public-facing website
ConvertAB
Carrot’s A/B testing platform used to test and improve Carrot’s public-facing website.
Member Application
Datadog
Carrot’s application performance monitoring platform that powers metrics visualization and troubleshooting for our Engineering team.
Public-facing website
Demandbase
Carrot’s application for Customer / prospect marketing, advertising, and sales intelligence.
Member Application
Domo
Carrot’s data visualization platform utilized to build reporting dashboards and generate data-based insight.
Public-facing website
Google Analytics / Ads
To serve ads to capture engagement metrics of both prospective Carrot Members and Customers who visit Carrot’s public-facing website across their devices to generate insight on the success of enrollment marketing campaigns.
Public-facing website
Member Application
Heap
To capture insights on individual’s use and interaction with Carrot’s public-facing website and application to evaluate product engagement, generate aggregated Customer reports, and troubleshoot issues with Carrot’s support teams.
Public-facing website
LinkedIn
To serve ads to prospective Carrot Customers who visit Carrot’s public-facing website across their devices, as well as capture metrics on their engagement with specific web pages to generate insight on the success of enrollment marketing campaigns.
Public-facing website
Liveramp
Carrot’s application for targeting and measuring engagement with Carrot Customer prospects.
Public-facing website
Marketo
To capture prospective and existing Customer engagement across online and offline channels (e.g., events, content downloads). Additionally, Marketo enables Carrot to score, segment, message, and perform data changes across Customer accounts / B2B records.
Public-facing website
Member Application
Matomo
To capture de-identified metrics on the engagement of prospective Carrot Members and Customers who visit Carrot’s public-facing website to generate insight into the success of enrollment marketing campaigns. In addition, Matomo captures de-identified metrics on current Carrot Members within the in-app experience to generate insight on the Member experience.
Public-facing website
Meta Pixel
To serve ads to prospective Carrot Members and Customers who visit Carrot’s public-facing website across their devices, as well as capture metrics on their engagement with specific web pages to generate insight on the success of enrollment marketing campaigns.
Member Application
Microsoft Azure
Carrot’s cloud infrastructure platform provider that hosts the Carrot application and associated assets.
Public-facing website
MNTN
To track Customer conversions generated from TV ad-impressions.
Public-facing website
New Relic
Carrot’s web tracking and analytics use to track user interactions, as well as software and hardware performance.
Public-facing website
Member Application
OneTrust
To power Carrot’s consent management system needed to capture and honor individual’s cookie choices and preferences.
Public-facing website
Rampmetrics
To generate visibility into how Customer marketing campaigns affect the Sales pipeline through the collection of de-identified Customer activity (e.g., pages visited, forms filled, etc.).
Member Application
Sentry
Carrot’s application performance monitoring & error tracking platform that powers issue notification for the Engineering team.
Member Application
Smartling
Carrot’s language translation and localization application.
Member Application
Snowflake
Carrot’s data warehouse, which stores Carrot data for analytics and reporting purposes.
Public-facing website
SoundCloud
Utilized for hosting and embedding Carrot’s podcasts on the public-facing website.
Member Application
Stripe
Carrot’s payment processor for the Carrot Card, to remember who you are and to process payments for Carrot (without storing any credit card information on its own servers).
Member Application
Sumo Logic
Carrot’s log management platform, which monitors the health of, and aggregates logs for, the backend of the Carrot application.
Public-facing website
UserWay
To power digital accessibility for Carrot’s public-facing website visitors needed to comply with Web Content Accessibility Guidelines (WCAG).
Public-facing website
Vimeo
Utilized for video hosting and sharing on the public-facing website.
Public-facing website
Wistia
To power hosting and advanced analytics for Carrot-branded videos and podcasts.
Member Application
Zendesk
Carrot’s member application for customer support, sales, ticket management, and communications.
Public-facing website
ZoomInfo
To track prospective Customer visits and interactions on Carrot public-facing website.
