ANHANG 3 - TRACKING-TECHNOLOGIEN VON DRITTEN

Dieser ergänzende Hinweis ist Teil unserer Datenschutzerklärung und ergänzt und ändert diese (soweit zutreffend).

Wir bemühen uns, diese Liste zu aktualisieren, wenn wir mit neuen Partnern zusammenarbeiten, die Ihnen eine Wahlmöglichkeit bei der Erfassung Ihrer Daten bieten. Da sich die Partner jedoch ändern und neue Technologien verfügbar werden, wird sich diese Liste im Laufe der Zeit wahrscheinlich ändern und möglicherweise nicht immer unsere aktuellen Partner wiedergeben.

Bitte konsultieren Sie die veröffentlichten Datenschutzrichtlinien der Tracking-Technologien von Drittanbietern, um weitere Informationen über deren Datenschutzpraktiken zu erhalten.

Tracking-Technologien von Dritten:

Einsatz
Anwendung
Beschreibung
Antrag auf Mitgliedschaft
Adobe / AddThis
Carrot’s application to power personalization, audience insight and activation among Carrot website visitors.
Public-facing website
ConvertAB
Carrot’s A/B testing platform used to test and improve Carrot’s public-facing website.
Member Application
Datadog
Carrot’s application performance monitoring platform that powers metrics visualization and troubleshooting for our Engineering team.
Öffentlich zugängliche Website
Demandbase
Carrot’s application for Customer / prospect marketing, advertising, and sales intelligence.
Antrag auf Mitgliedschaft
Domo
Carrot’s data visualization platform utilized to build reporting dashboards and generate data-based insight.
Öffentlich zugängliche Website
Google Analytics / Ads
To serve ads to capture engagement metrics of both prospective Carrot Members and Customers who visit Carrot’s public-facing website across their devices to generate insight on the success of enrollment marketing campaigns.
Öffentlich zugängliche Website
Antrag auf Mitgliedschaft
Heap
To capture insights on individual’s use and interaction with Carrot’s public-facing website and application to evaluate product engagement, generate aggregated Customer reports, and troubleshoot issues with Carrot’s support teams.
Public-facing website
LinkedIn
To serve ads to prospective Carrot Customers who visit Carrot’s public-facing website across their devices, as well as capture metrics on their engagement with specific web pages to generate insight on the success of enrollment marketing campaigns.
Public-facing website
Liveramp
Carrot’s application for targeting and measuring engagement with Carrot Customer prospects.
Öffentlich zugängliche Website
Marketo
To capture prospective and existing Customer engagement across online and offline channels (e.g., events, content downloads). Additionally, Marketo enables Carrot to score, segment, message, and perform data changes across Customer accounts / B2B records.
Öffentlich zugängliche Website
Antrag auf Mitgliedschaft
Matomo
To capture de-identified metrics on the engagement of prospective Carrot Members and Customers who visit Carrot’s public-facing website to generate insight into the success of enrollment marketing campaigns. In addition, Matomo captures de-identified metrics on current Carrot Members within the in-app experience to generate insight on the Member experience.
Öffentlich zugängliche Website
Meta Pixel
To serve ads to prospective Carrot Members and Customers who visit Carrot’s public-facing website across their devices, as well as capture metrics on their engagement with specific web pages to generate insight on the success of enrollment marketing campaigns.
Antrag auf Mitgliedschaft
Microsoft Azure
Carrot’s cloud infrastructure platform provider that hosts the Carrot application and associated assets.
Öffentlich zugängliche Website
MNTN
To track Customer conversions generated from TV ad-impressions.
Public-facing website
New Relic
Carrot’s web tracking and analytics use to track user interactions, as well as software and hardware performance.
Öffentlich zugängliche Website
Antrag auf Mitgliedschaft
OneTrust
To power Carrot’s consent management system needed to capture and honor individual’s cookie choices and preferences.
Öffentlich zugängliche Website
Rampmetrics
To generate visibility into how Customer marketing campaigns affect the Sales pipeline through the collection of de-identified Customer activity (e.g., pages visited, forms filled, etc.).
Antrag auf Mitgliedschaft
Sentry
Carrot’s application performance monitoring & error tracking platform that powers issue notification for the Engineering team.
Member Application
Smartling
Carrot’s language translation and localization application.
Antrag auf Mitgliedschaft
Snowflake
Carrot’s data warehouse, which stores Carrot data for analytics and reporting purposes.
Public-facing website
SoundCloud
Utilized for hosting and embedding Carrot’s podcasts on the public-facing website.
Member Application
Stripe
Carrot’s payment processor for the Carrot Card, to remember who you are and to process payments for Carrot (without storing any credit card information on its own servers).
Antrag auf Mitgliedschaft
Sumo Logic
Carrot’s log management platform, which monitors the health of, and aggregates logs for, the backend of the Carrot application.
Öffentlich zugängliche Website
UserWay
To power digital accessibility for Carrot’s public-facing website visitors needed to comply with Web Content Accessibility Guidelines (WCAG).
Public-facing website
Vimeo
Utilized for video hosting and sharing on the public-facing website.
Public-facing website
Wistia
To power hosting and advanced analytics for Carrot-branded videos and podcasts.
Öffentlich zugängliche Website
Zendesk
Carrot’s member application for customer support, sales, ticket management, and communications.
Öffentlich zugängliche Website
ZoomInfo
To track prospective Customer visits and interactions on Carrot public-facing website.